They must have an interesting design and also to provide to customers some benefits. Many of the loyalty cards have up to 20% discounts for their owners, but they have the property of not being transferable, sometimes, not even when it comes to family members.
But it is important to note that, many companies use the information provided for the creation of a loyalty card in their commercial purposes. For example, to create such a card a valid email address of the owner is required. Sometimes, the companies store these email addresses in a database and use them as recipients for their newsletters. These newsletters usually contain information about promotions and offers.
Usually, the loyalty cards are not given to anyone. The companies offer them to those who tend to frequently use a company's products or services. It may be called as a way of rewarding the customers’ loyalty. But there are also some new companies that try to create their customers’ base and they offer loyalty cards to anyone to make the offers look more attractive.
Another important thing to consider is that these loyalty cards may expire after a certain time and they must be renewed. This fact request a visit at the company or at the store place from the clients interested in doing this thing. Sometimes as a result of a long period of loyalty from the customers, the benefits from the loyalty cards may be increased.
There are countries where that loyalty cards are a real must. For example, in the United Arab Emirates many shops and companies from Dubai use loyalty cards. In Dubai there are plenty of shopping centers which always take care of their customers. Even if in this city the biggest part of the customers are tourists who rarely visit the city, the loyalty cards can be used for online shopping. The online shopping in Dubai has increased a lot in the last period, due to the great evolution of technology and to the fact that people are more and more practical and convenient.