Advanced Media Trading (L.L.C) in Dubai

Founded in 2002 by Kaveh Farnam and Alaa Al Rantisi Advanced Media is now the largest distributor of professional video, photo, broadcast and cinema equipment and accessories in the Middle East representing more than 100 recognizable brands including Sony Professional Solutions, Zeiss, DJI, and RED. Conveniently located in Dubai, it conducts business across the MENA region covering every aspect of the industry from consultancy, training and sales to installation, service, and maintenance. Advanced Media recently inaugurated its new showrooms and service centers in Saudi Arabia and Egypt. Advanced Media celebrated 20 years in the business in March 2022 cementing its reputation as a powerhouse of the industry and a key player in the community. Advanced Media is more than a simple distributor but rather an added value reseller whose highest priority is delivering the technical necessities and demands of its wide spectrum of creative consumers, artists, entrepreneurs, and professionals. Advanced Media’s main motivation is investigating, identifying, and adapting the latest technological trends and developments, and recognizing how these developments can benefit stakeholders. These objectives are not solely focused on pursuing profit but rather directed towards finding and offering solutions that encourage and contribute to future advancements in media. To realize these objectives, Advanced Media is committed to persistently developing, organizing, and hosting training workshops, seminars and community events that educate, inform, and familiarize consumers with new equipment and the latest technological advances. The interconnectedness and effectiveness of these factors, values, and activities together form Advanced Media: a dynamic, influential, and imaginative collective that is undoubtedly a financial and technological pioneer in the MENA region. Advanced Media has been of one of the main participants at key exhibitions in the UAE since 2003. Some of these are CABSAT, XPOSURE International Photography Festival, Photo Live, Gulf Photo Plus, GITEX and World Police Summit. Advanced Media has continuously sponsored the 48Hour Film Project in Dubai, as well as several workshops and film festivals hosted at the American University in Dubai. Recently, Advanced Media sponsored the 8th Edition of Reel Palestine in collaboration with Cinema Akil. As a part of its CSR mandate, Advanced Media has also announced its commitment to offer an annual scholarship to students pursuing a Bachelor of Film at SAE Institute, UAE.