Advanced Media Trading (L.L.C) in Dubai

Advanced Media: A Leading Distributor and Innovator in the Middle East's Media Landscape

Established in 2002 by Kaveh Farnam and Alaa Al Rantisi, Advanced Media has emerged as a dominant force in the Middle East's professional video, photo, broadcast, and cinema equipment distribution landscape. Representing over 100 renowned brands, including Sony Professional Solutions, Zeiss, DJI, and RED, Advanced Media has firmly established itself as a trusted partner for creative consumers, artists, entrepreneurs, and professionals across the region.

Headquartered in Dubai, Advanced Media extends its reach throughout the MENA region, encompassing every facet of the industry, from providing expert consultancy and training to sales, installation, service, and maintenance. To further strengthen its regional presence, Advanced Media has inaugurated state-of-the-art showrooms and service centers in both Saudi Arabia and Egypt.

In March 2022, Advanced Media celebrated two decades of unparalleled service, solidifying its reputation as a powerhouse in the industry and a key player in fostering a vibrant media community. Advanced Media transcends the role of a mere distributor, operating as an added-value reseller with an unwavering commitment to meeting the technical needs and demands of its diverse clientele.

At the heart of Advanced Media's philosophy lies a relentless pursuit of innovation. The company invests its resources in meticulously identifying, evaluating, and adapting the latest technological advancements, recognizing the potential benefits these developments hold for its stakeholders. This drive extends beyond profit maximization, focusing on identifying and offering solutions that catalyze and contribute to future advancements in the media landscape.

To achieve these objectives, Advanced Media actively organizes and hosts training workshops, seminars, and community events that educate, inform, and familiarize consumers with cutting-edge equipment and technological breakthroughs. The interconnectedness of these factors - Advanced Media's values, its unwavering commitment to innovation, and its dedication to fostering a vibrant media community - has propelled the company to its current position as a dynamic, influential, and visionary force in the MENA region.

Since 2003, Advanced Media has been a prominent participant at key exhibitions across the UAE, including CABSAT, XPOSURE International Photography Festival, Photo Live, Gulf Photo Plus, GITEX, and World Police Summit. The company has also consistently sponsored the 48Hour Film Project in Dubai, along with various workshops and film festivals hosted at the American University in Dubai. In a recent initiative, Advanced Media collaborated with Cinema Akil to sponsor the 8th Edition of Reel Palestine. Demonstrating its commitment to social responsibility, Advanced Media has pledged to provide an annual scholarship to students pursuing a Bachelor of Film at SAE Institute, UAE.