Advertising deals with the promotion of goods, services, companies and even ideas, in exchange of money. The direct purpose of the advertising messages is to stimulate the behavior of the potential customers and to create positive associations related to the product or the company. The goal of advertising is achieved through the usage of psychological manipulation methods and through the advertising requisites.

The companies should not be limited to providing good quality goods or services. They have to inform consumers about the advantages of these products, and this thing can only be achieved through advertising. Even if it is hard to believe, the advertising is everywhere: in magazines that people read, during programs they watch on television, on billboards which are close to their house, on their favorite restaurants’ leaflets, on posters from the subway station and so on.

The organizations deal with advertising in various ways. In the small and medium businesses, the advertising actions can be handled by someone from the commercial or from the marketing department. In large companies, usually there are some specialized departments that have the responsibilities and the advertising budget to carry out profile actions such as sending the advertising newsletters or organizing products presentations.

And what is more interesting is the fact that, the people appreciate the advertising requisites and, without noticing, they are influenced by them. Besides the leaflets, posters and flyers, the advertising requisites represent all the customized objects that a company offers to its clients. As examples, there are the business cards, the pens with the name of the company, the mugs personalized with the company logo and so on.

Also some very good advertising requisites are the neon signs with the name of the company, the vehicle graphics with the logo of the company, the roll up stands with the image of the company products, the banners or the pop up stands. It can be said that the reputation of a company depends on the advertising requisites. Without those signs with company name, for example, people could not identify the company and they would not be able to locate it.

In the United Arab Emirates and, especially in Dubai, all the luxurious hotels and even the small companies are concerned about advertising. There are a lot of companies that offer advertising requisites and people from this city have already understood that without advertising a business is doomed to failure.